New Year, New Experiments: Resolve to Learn in 2025

TLC Connector | Teach. Learn. Converse.

Jan 29, 2025

Hi TLCers!

Happy New Year! A new year brings fresh opportunities, bold resolutions, and the perfect chance to push boundaries. Whether it's launching that ambitious test you've been brainstorming or sparking a conversation with someone new, now is the time to do it!

In the spirit of Teach, Learn, Converse, we're kicking off 2025 with a celebration of learning—an ongoing process that includes curiosity, intentionality, growth, and failure. Yes, even failure—the kind where we fail in the short-term but never stop learning.

Scholarship Winners Announcement
For our TLC Learning Groups, we’re thrilled to announce and celebrate our five full scholarship winners who’ve embraced the chance to grow through learning:

Pat Kitchen (sponsored by Conductrics): Building Experimentation Culture
Naman Satiya (sponsored by Conductrics): Building Experimentation Culture
Michelle Veloso (sponsored by GrowthBook): Building Experimentation Culture
Evdokia Skretiou (sponsored by ABsmartly): Good Experimental Design Workshop
João Matos (sponsored by Convert): Good Experimental Design Workshop

Rising waters lift all boats, and we’re excited to see the ripple effects of their learning in the experimentation community.

If you’re inspired to join the learning momentum, there’s still time for more learning, more connections:

More Scholarships!
While the full scholarships have been awarded for our learning cohorts, there are limited 50% scholarships still open for most cohorts (max of 6 per cohort) - including Michael Aagaard’s award-winning Speaker Coaching cohort! Don’t wait too long—this opportunity is all about embracing your resolution to try something new and expand your horizons.

Learn About TLC Cohorts

Conference Discount
Experimentation island is filling up fast. Since January 1, twenty-three people have registered, but rooms are still available through the special TLC deal. Register below to save $250 until rooms are sold out.*

Save $250 on My Ticket!

(*Enter discount code “TLC-250” in the discount code field!)

While you wait for the conference, enjoy the latest intro song by our friend, Josh Silverbauer, for Master Blender and Milam & Greene CEO, Heather Greene:

Cheers 🥃 to a year full of bold tests and brilliant learning!

Elevating Product Experience With Hybrid Testing by Paul Bernier of

Check out SiteSpect

This recent SiteSpect blog explores hybrid testing, a powerful approach that combines client-side and server-side experimentation in a single platform and runs both simultaneously toward the same KPI goal. Discover how this method helps CRO specialists optimize frontend and backend functionality, speed up testing cycles, and deliver better user-focused experiences. Read the article.

Welcome to TLC Chatter 2.0: Convert-sations!

We’re shaking things up in 2025 with an exciting new spin on TLC Chatter: convert-sations, our monthly competition channel designed to spark creativity, inspire discussion, and strengthen connections within the experimentation community.

Each month, we’ll introduce a fresh theme to explore, with opportunities to share your unique perspectives, learn from your peers, and maybe even win Amazon vouchers!

This month’s theme is “New Year’s Experimentation Resolutions.” From motivating your team to reflecting on lessons learned and setting bold goals for 2025, the dedicated #convert-sations slack channel is your opportunity to join a productive, rollikin’, theme-based conversation. Learn things! Inspire others! Have some fun and maybe win a prize!

Top contributions will be featured in this very newsletter and on Convert’s LinkedIn page.

So let’s kick off the year with creativity, collaboration, and, of course, some amazing #convert-sations! Want to join the #convert-sations?

Simply head over to the TLC Slack! Not a member? Join now!

Join the TLC

January winners are listed below. Congratulations everyone!

First Place: Jenn Kunz ($250 Amazon gift card)
Second Place: Ruben de Boer ($150 Amazon gift card)
Third Place: Ammo Athwal ($100 Amazon gift card)

How Christophe Perrin is Revolutionizing Experimentation at

Experimentation transforms how companies make decisions, and Chris Perrin has made it his mission to lead the way. From supporting early A/B testing adopters at Optimizely to scaling experimentation at Booking.com, where thousands of tests ran daily, Chris has championed data-driven innovation at every step. Now, as Head of Product at ABsmartly, he’s focused on making experimentation accessible for teams of all sizes, empowering them to build better products through curiosity, evidence, and continuous learning. Discover how his journey has shaped his vision and how he’s transforming product development—read the full story here.

Come and have a chat with Chris in person at Experimentation island this Feb 26-28, 2025, at St. Simons Island as we are proud Event Partners, and Chris will be there!

Check out ABsmartly